A premium looking business card can influence your company for the better. What it will do is show your potential customers that you take pride in what you do, you’re a professional company and that your service is likely to be of a high standard. In addition to that, it will also show that your product or service could come at a higher financial cost than your competitors. As you may know, this can be a good or bad thing for your public image depending on what you’re offering. Discuss in depth with your graphic designer what your company is and who your customers are (as per any job with them) so they can get a good idea about whether a premium business card is suitable for you. If it is, you have a plethora of premium design options.
Thick stock + spot printing
Premium Business Cards Material Options
A premium business card will typically have features such as a higher gsm stock (thicker paper), two sided special printing and may even have a special die cut. Having a custom die cut typically costs more to create as it’s a process that cuts your business card into a different shape (as opposed to a standard rectangular shape). It can also incorporate folds that you may want your business card to have. Die cuts for premium business cards are best used for rounding the edges of a rectangular card if it fits your business’ style. However, a custom shape could make a definite impact at a trade show where you really want to stand out from the rest. Again, it depends on what sort of service you’re providing, and if executed poorly, it can be a negative image for your company.
Another temptation could be to have a business card, which isn’t even made from paper! Wood, metal and plastic can be alternatives. The costs and timing in getting these made will increase. It would be best to consult with a graphic designer to get the most out of using alternative materials. There are also many options to create premium business cards online.
Black business cards with silver writing done in foil stamping
Black business cards when designed right will give an instant impression of luxury and elegance. Black business cards work well with foil printing, and for the daring there is the option to design a black on black business card using spot printing.
Printing Options For Premium Business Cards Design
Spot UV varnishing is another popular method to draw attention to a certain element of your business card. Because it’s a varnish (and can come in gloss, matte, texture and so on) it’ll create a nice feel and visual appeal of having two textures on your business card. A highend look would be to combine gloss UV varnish on a matte business card. I find that, depending on the light source, this can ‘hide’ or ‘reveal’ the spot UV element, which is a nice touch. It also gives the card the impression of depth and more contrast. Another way of creating depth and texture is to have embossed premium business cards, whether it is your logo or contact details or both.
The Layout Of Your Premium Card
You might ask yourself, if I’m paying for a premium business card, I may as well include every bit of information I can on it. But, just because you’re paying for a high-end business card to be produced, it doesn’t mean that the information on it should be excessive. A minimalistic approach is recommended as this would be a sign of premium business cards design. To have your logo on one side of the business card, with a UV Spot varnish over the top of it with a plain coloured background, is going to visually stand out, with your necessary contact details on the other side.
Going Around The World
A business card isn’t globally a certain physical size. The dimensions of a standard card differ from country to country. So, if you’re visiting different countries, you may want to have the specific size for that country printed. Let your graphic designer and printer (if you’re working directly with a printer) that your premium business card needs to be printed for a use in a specific country.
The Importance Of Typography in Premium Business Cards Design
Finally, the direction of your company and who your target audience are will effect your graphic designers font selection for the contact information on your premium business card design. The use of type and information displayed on your card is very important part of creating a premium look and has to be solved by your graphic designer. Every company will have a different direction and the font, the way the type is set and its size, will be influenced by what your company does and it’s direction as a business.
From the materials for the card, the types of printing finishes, to the font/typography and layout, there are many options when it comes to premium business cards designs. This means that you will need to work on finding the right style that fits with your business. It would be best to invest in using a graphic designer that is able to design to the standard that you want. Once you have the premium business card design, this can stay with you and be cost effective in the long run.